OSRAM is a global provider of lamps, luminaires, and lighting solutions with a leading position in a wide range of market segments. Our product portfolio spans the entire lighting value chain, from light sources down to custom light management systems, both in general and specialty lighting. However, in June 2015, OSRAM resolved to carve out its general lighting lamps business, leaving five business units at an operational level - Specialty Lighting (SP), Opto Semiconductors (OS), Digital Systems (DS), and Lighting Solutions (LS).
The SP Business Unit develops, produces, and sells lamps and systems for various sectors and special appliations. In terms of revenue, SP's largest business is automotive lighting using traditional technologies, as well as LED products using innovative OLED and laser technologies. Specialty lamps for cinemas, studios, and stage lighting are a further focus. We acquired leading entertainment lighting provider ClayPaky, Seriate (Bergamo), Italy ("ClayPaky") on October 13, 2014, strengthening our business in this area. SP also serves further niche applications such as those that emply light but are not used to providing lighting - for example. lamps for cleaning, which use high-intensity UV light to disinfect the surfaces, gases, or fluids they irradiate.
SP is active in specialty lighting markets that typically have a smaller number of competitors than markets such as general lighting. In the automotive lighting business, SP is the market leader in all regions; its main competitors are Lumileds, Hella, Koito, and Stanley Electrics. OSRAM and our competitor Ushio are the market leaders in specialty lighting and lamps for the cinema, studio, and stage.
The OS Business Unit develops, produces, and markets components relating to opto-semiconductor technology. This includes both LEDs, which generate visible light for a wide range of lighting applications, and other opto semiconductors, which emit invisible light or receive incoming light and convert it into signals. The main sources of demand for OS products are the automotive industry, and communications and industrial applications.
OS and Nichia have been the leaders in the highly competitive opto semiconductor market for many years. In addition to Lumileds and Cree, the relevant competitors in this segment priimarily come from Asia and include companies such as Samsung, Epistar, Everlight, LG Innotek, Seoul Semiconductor, Lite-On, and Toyoda Gosei.
The DS Business Unit develops, produces, and markets LED light engines (a combination of an LED module and the related electronic control gear), electronic ballasts for LED modules and traditional lamps, and light management systems. The growing share of the Business Unit's volumes taken by LEDs is causing an increasing shift away from standard products and towards a customized business with involving production-related design-in processes.
The main competitors for LED modules, LED light engines, and electronic ballasts are Philips, Zumtobel, Lutron, and Asian manufacturers such as Toshiba, Panasonic, Samsung, LG, and Delta Electronics. In addition, there is a large number of product specialized manufacturers.
The LS Business Unit comprises OSRAM's luminaires and solutions business.This area therefore uncludes both the prodution and sale of luminaires and the design and implementation of solutions for internal and external lighting, as well as the service business. Our luminaires are primarily used in customer-specific projects in the fields of street lighting and architectural design, as well as professional interior lighting applications.
LS operates in a highly fragmented market, both for luminaires and for solutions: Together, the five leading providers account for less than 30% of the market, which also has a regional focus. This main competitors in Europe are Zumtobel, Philips, Fagerhult, Trilux, Schreder, and Eglo Leuchten. Acuity and Hubbe;; are the leading competitors in the Americas.
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