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Enthusiast Demand Drives New Products within SYLVANIA Automotive Lighting’s SilverStar zXe Series
Enthusiasts Will Have Access to a Complete Line of HID Bulbs and Fog Light Applications Featuring the Whitest Street-Legal Color Temperatures
November 4, 2014 Author: Media Relations
 
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SEMA, Las Vegas, Nov. 4, 2014 – When it comes to designing and delivering high performance lighting technology for today’s vehicles, SYLVANIA Automotive Lighting continues to aim high. This is the case with its popular SYLVANIA SilverStar® zXe lineup, which will soon include a complete offering of high-intensity discharge replacement headlight bulbs and new halogen-based fog light applications. 

As consumers enhance and customize their vehicles, there is a growing demand for light sources that push the color temperature envelope by simulating the light-emitting diode and HID assemblies found on today’s new vehicles. The zXe product line will provide more options for drivers who demand original equipment quality products.

SYLVANIA SilverStar zXe new product highlights include:

Halogen-based Technology
Five new SYLVANIA SilverStar zXe fog light applications (H8, 9145, 880, 891, 893) are slated to hit store shelves in 2015. These xenon-fueled halogen bulbs give drivers the look and feel of HID technology by providing the crispest and whitest light available. The bulbs also feature a mirrored tip, giving the lights a striking look, even when unlit.

“Our new SYLVANIA SilverStar zXe fog lights are perfect for enthusiasts looking for a light source that matches the color temperature of their headlight, whether they are using our current zXe headlight bulbs, an HID system or even LEDs,” said Brian Noble, marketing manager, SYLVANIA Automotive Lighting. “Matching color temperatures between the forward light source and the fog light application is a style preference as well as one less distraction for drivers.”

Seeing two different distinct color temperatures in the foreground and downroad can strain a driver’s vision as they adjust between the two. The new fog light applications will not only help eliminate distractions and provide a more enjoyable driving experience, but will result in a crisp, white signature look on the front end of the vehicle.

High-intensity Discharge Technology
A complete line of HIDs, comprised of six part numbers and increased color temperatures, will also hit store shelves in 2015 as part of the SYLVANIA SilverStar zXe lineup. The new HID bulbs will have a color temperature around 5500K, producing a distinct blue-white color that offers high quality performance. They also feature a signature blue sleeve on the lead wire, a notable trademark for the zXe line.

“We chose to deliver an HID replacement product at a 5500K color temperature because it closely resembles natural light during the day,” said Noble. “It also helps provide a more comfortable night driving experience while giving a vehicle’s front-end a distinct and attractive blue-white look. It even challenges the color temperatures produced by LED light sources, but at a more reasonable price.”

These replacement bulbs are intended as an upgrade to vehicles that already come equipped with HID bulbs. Coverage will be available for several popular models, such as Jeep Grand Cherokee, Mini-Cooper, Subaru Impreza, Nissan Altima, Audi A3, Toyota Camry and Lexus RX350, as well as Ford’s Mustang, Explorer and Edge models.

The zXe series, originally launched in 2010, is designed as a high-performance lighting option for today’s vehicle owners that prefer the look and feel of HID but don’t currently have it. The extended family of halogen-based products, which includes coverage for 95 percent of the vehicles on the road today, eliminates the need for a costly, and sometimes dangerous and illegal, replacement. Replacing halogen bulbs with HID in reflectors designed for a halogen light source is illegal in the US. SYLVANIA Automotive Lighting experts caution enthusiasts against taking this step due to major safety concerns of glare issues for oncoming traffic. For more information on the variety of exterior lighting solutions available from SYLVANIA Automotive Lighting, visit www.sylvania.com/auto or www.facebook.com/SylvaniaAutomotive.

About OSRAM SYLVANIA Automotive Lighting
OSRAM SYLVANIA, together with OSRAM GmbH, is the world leader in automotive lighting for original equipment manufacturers (OEMs) and the automotive aftermarket. The company’s global automotive lighting division has its principal North American operations in Hillsboro, N.H., with nearly 600 employees. In addition to TS 16949, this facility has also achieved ISO 9001 and 14001 certifications. Automotive Lighting designs, develops, manufactures and markets state-of-the-art automotive light sources, including auxiliary, advanced halogen, LED and high-intensity discharge lighting for interior, exterior and forward lighting applications. More than 400 lamp types are produced for cars, trucks, and electronics in facilities throughout the U.S., Europe, and Asia. Automotive applications for OEMs are marketed under the OSRAM brand, while products for the aftermarket are sold under the SYLVANIA brand.

About OSRAM SYLVANIA Inc.
OSRAM SYLVANIA is part of OSRAM Americas, a group of OSRAM companies located in North and South America. As a leader in lighting solutions and services, specializing in innovative design and energy saving technology, the company sells products for homes, businesses and vehicles under the brand names OSRAM, Traxon, ENCELIUM and SYLVANIA. The company's portfolio covers the entire value chain of components, ranging from lamps, control units and optical semiconductors such as light-emitting diodes (LED) to luminaires, light management systems and lighting solutions. The OSRAM SYLVANIA and OSRAM Americas regional headquarters is located in Danvers, Massachusetts. For more information, visit www.osram-americas.com or follow us on Facebook and Twitter.

SYLVANIA is a registered trademark of OSRAM SYLVANIA Inc.
zXe is a trademark of OSRAM SYLVANIA Inc.
All other trademarks are those of their respective owners.​