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Danvers, Mass. – Ideal for the hospitality industry, North American lighting leader OSRAM SYLVANIA is offering a full portfolio of SYLVANIA ULTRA 25™ LED lamps that offer energy and cost savings and the inviting 2500K color temperature that creates a warm, relaxing atmosphere for customers. The ULTRA 25 LED portfolio includes lamp types most often found in ambient, accent and decorative luminaires in hospitality settings such as B10, B13, BR40, PAR20, PAR30 and MR16 lamps. These energy efficient replacements for traditional incandescent and halogen lamps offer up to 86 percent energy savings, are phase-cut dimmable down to 10 percent and have a rated lamp life of up to 25,000 hours (L70). Being able to use the various lamp types, all with the same 2500K color temperature, across a facility offers consistent light quality rather than having jarring differences in appearance. This creates a soothing atmosphere and content customers that want to come back.
Of particular note is the first to market SYLVANIA ULTRA B13 LED lamp with a 2500K color temperature, the brightest, dimming LED replacement for a 40W incandescent B10 lamp with a light output of 330 lumens. Lasting 10 times longer than traditional incandescent lamps, the ULTRA B13 LED lamp provides sparkling light that is ideal for hospitality applications in decorative fixtures such as chandeliers and wall sconces.
Setting a Mood for Repeat Business, Cost Savings
Lighting has a dramatic effect on how a restaurant, hotel or casino is perceived by customers. The right lighting creates an atmosphere that welcomes guests, enhances their visit and invites them to return. The bottom line is it helps ensure continued revenue. Previous lighting options have delivered the desired ambiance but at the expense of high electricity bills. The Environmental Protection Agency (EPA) estimates the hospitality industry spends approximately $4.6 billion a year on energy but could save approximately $745 million a year by reducing energy usage by 10 percent1. The right lighting choices can significantly lower energy consumption and maintenance costs.
“Businesses in the hospitality industry are always interested in reducing energy but are also just as focused on creating a mood that entices repeat customers. Incandescent lamps have offered the desired warm color but at the cost of higher electricity bills,” said Ellen Sizemore, product portfolio manager, LED lamps, OSRAM SYLVANIA. “With our full portfolio of ULTRA 25 LED lamps, the hospitality industry now has more options for creating the cozy atmosphere they desire across their entire facility, rather than just in one area, and lowering their energy bills.”
“Incandescent lamps can burn extremely hot which means hospitality locations will need to turn up the air conditioning so their guests are comfortable,” said Curtis Saunders, outsides sales account manager at NEDCO Supply, a leading supplier of electrical supplies, lighting and distribution equipment, data/communications, CCTV and audio-video products for the Las Vegas Valley and surrounding areas. “LED lighting runs much cooler which saves energy, not only with the lamps themselves using less electricity, but also because you don’t have to use as much power for the air conditioning to combat the heat from the lights.” Saunders is testing SYLVANIA ULTRA B13 LED lamps in two chandeliers in the Santa Fe Station Hotel and Casino in Las Vegas.
“Other companies have some LED lamps that offer the needed 2500K color temperature, but not all types. The full advantage of a company like OSRAM SYLVANIA having a full portfolio is being able to match the nice, warm color across a location with many different types of luminaires,” said Saunders.
In addition, OSRAM SYLVANIA has expanded the SYLVANIA ULTRA SE™ LED family of lamps with sunset effect, incandescent-like dimming. Available in PAR38 with BR/R types coming this fall, SYLVANIA ULTRA SE LED lamps combine energy efficiency with the flexibility of customizing mood and ambience in any setting.
All ULTRA LED lamps are RoHS-compliant with no lead or mercury. The lack of UV and IR radiation makes these lamps ideal for highlighting artwork, as discoloration and fading of materials is minimized.
About OSRAM SYLVANIAOSRAM SYLVANIA is a leader in lighting solutions and services, specializing in innovative design and energy saving technology. The company sells products for homes, businesses and vehicles primarily under the SYLVANIA brand name, and also under the OSRAM brand. Headquartered in Danvers, Mass., OSRAM SYLVANIA is the North American operation of OSRAM GmbH. For more information, visit www.sylvania.com or follow us on Facebook and Twitter. For more information, visit www.sylvania.com or follow us on Facebook and Twitter.
DISCLAIMER"This document constitutes neither an offer to sell nor a solicitation to buy or subscribe for securities. Any such offer will be made solely on the basis of the Securities Prospectus yet to be approved by the German Financial Supervisory Authority (BaFin) and published thereafter. The information legally required to be provided to investors will be contained only in the Securities Prospectus. The information contained herein is not for distribution, directly or indirectly, in or into the United States of America (including its territories and possessions of any State of the United States of America or the District of Columbia) and must not be distributed to U.S. persons (as defined in Regulation S under the U.S. Securities Act of 1933, as amended ("Securities Act")) or publications with a general circulation in the United States of America. This document is not an offer of securities for sale in the United States of America. The securities have not been and will not be registered under the Securities Act and may not be offered or sold in the United States of America absent registration or an exemption from registration under the Securities Act. The Issuer does not intend to register any portion of the offering in the United States of America or to conduct a public offering of the securities in the United States of America. This document is not an offer of securities for sale in the United Kingdom, Canada, Japan or Australia."
OSRAM is a registered trademark of OSRAM GmbH.
SYLVANIA is a registered trademark of OSRAM SYLVANIA Inc.
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1 Energy Star,® a joint program of the US, EPA and Department of Energy (DOE)
2 PKF Hospitality Research Trends® in the Hotel Industry 2011
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