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SYLVANIA Headlight 2.0 iPhone App:  Find Replacement Bulbs at the Speed of Light

AAPEX, LAS VEGAS, Nov. 1, 2010 – Do you want to find replacement headlight bulbs faster than you can say OSRAM SYLVANIA Inc.? Then, download the new SYLVANIA iPhone app, Headlight 2.0.

The world leader in automotive lighting solutions has launched an enhanced version of its free SYLVANIA iPhone App that allows shoppers to quickly find the right replacement part number through an easy and interactive experience. It also provides consumers with everything they need right at their fingertips like access to product performance, photos and a direct link to customer service.

The app, an upgrade from SYLVANIA Headlight 1.0, allows users to select the make, model and year of their vehicle to quickly see a detailed listing of all the replacement bulbs available, including headlights, taillights, signal lighting and dome lighting for the majority of vehicles on the road today. Developed by Fastrak Retail, LLC, the reference app was designed with a cleaner look and increased response time. It also features OS4 technology so that multiple apps can be run at once.

“Headlight 2.0 now houses 58 years worth of parts data, so virtually all drivers can use the app to find their replacement bulbs. No more thumbing through the 4-inch thick parts catalog when you get to the store,” said Joe Verbanic, Marketing Manager for SYLVANIA Automotive Lighting.
In addition to providing consumers with their replacement part numbers, SYLVANIA Headlight 2.0 also contains product photos and descriptions so that consumers can make a more informed decision about the type of lighting they need to ensure the best driving visibility. Consumers can even contact SYLVANIA customer service via email with the click of a button, or connect directly to the SYLVANIA website.

This is an ideal reference app for automotive lighting installers, independent mechanics, independent repair or inspection facilities, small shop owners and do-it-yourself consumers.
“The great thing about our updated iPhone app is that it is beneficial to customers looking for replacement bulbs and any one in the business of selling or installing replacement bulbs,” said Verbanic.

Since the app’s data is housed on the phone, it works without internet access or cell phone reception. However, internet connectivity is needed to email customer service or access additional product information through the SYLVANIA website, www.sylvania.com/auto.

SYLVANIA’s new app is one of only a handful of reference apps specific to the automotive category. Headlight 2.0 is currently available for the iPhone 4G, 3GS, 3G, iTouch and iPad. To download the app, go to iTunes.


About OSRAM SYLVANIA Automotive Lighting:
OSRAM SYLVANIA, together with OSRAM GmbH who recently released their own European Application Reference Guide for the iPhone on iTunes, is the world leader in automotive lighting for original equipment manufacturers (OEMs) and the aftermarket. The company’s global automotive lighting division has its principal North American operations in Hillsboro, N.H., with nearly 500 employees. In addition to TS 16949, this facility has also achieved ISO 9001 and 14001 certifications. Automotive Lighting designs, develops, manufactures and markets state-of-the-art automotive light sources, including auxiliary, advanced halogen, LED and high-intensity discharge lighting for interior, exterior and forward lighting applications. More than 400 lamp types are produced for cars, trucks, and electronics in facilities throughout the U.S., Europe, and Asia. Automotive applications for OEMs are marketed under the OSRAM brand while products for the aftermarket are sold under the SYLVANIA brand. For more information, visit www.sylvania.com/auto.

About OSRAM SYLVANIA:
OSRAM SYLVANIA is a leader in lighting solutions and specialty products that feature innovative design and energy saving technology. The company sells products for homes, businesses and vehicles primarily under the SYLVANIA brand name, and also under the OSRAM brand. Headquartered in Danvers, MA, OSRAM SYLVANIA is the North American operation of OSRAM GmbH, a wholly owned subsidiary of Siemens AG. For more information, visit www.sylvania.com.

 

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