Newsroom Search Center

Search Center


Only the scope(s):
Improve your searches with search tips



ePress Kits

Information packets where you will find everything you need from corporate logos to tradeshow related press releases.

The Light Shift™ with Carlos Parisi, Advertising Pro and Farmer’s Market/Food Entrepreneur
Carlos is a proud, dedicated member of The Light Shift™
January 30, 2015 Author: Media Relations
use default URL

As an individual with two jobs, Carlos Parisi balances a full-time career in the advertising world and another as the co-founder of a food start-up. With the responsibility of keeping so many priorities in line, Carlos often works late into the night and starts his day well before dawn. Though he’s constantly on the go, we caught up with Carlos for a look behind his Light Shift™ story.

“A typical week for me involves working at the office during the day and making Aunt Nee’s tortilla chip and salsa mix deliveries to stores and restaurants in the Metro Detroit area at night. Some days I also have to spend time in the kitchen making and packaging our products, and testing new recipes for pop-up dinners we occasionally host.  Most Saturdays, I get up at dawn to be set-up at Detroit’s Eastern Market by 6 a.m.

Whether it’s making the deliveries, commuting to and from work or selling at the Market, I seem to always be in my car. It has become my second office – one with an engine and headlights, which are very important since a majority of my travel is in dark alleys behind businesses, on the highway or in areas where parking is not well lit. I constantly have to be cautious of my surroundings and other drivers.  Having good, clear headlights makes this possible.

Strong headlights can even be helpful in maintaining and gaining business because you never know what the weather will bring. I can’t be late for deliveries and appointments and sometimes I get a last minute call that someone needs to restock. My vehicle needs to be equipped for me to use day and night.

Although working at night can have many distractions, I enjoy that it’s much quieter and allows me to get my work done at my own pace. After all, when you love what you do, you don’t really care how long it takes you to get it done.”

How do you stay safe on the road at night? Tell us your own Light Shift™ story here for a chance to have your story featured on our website and receive a pair of SYLVANIA SilverStar® ULTRA headlights. Learn more about tips and products for a safer drive at​