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AAPEX and SEMA 2014: A Look Ahead from SYLVANIA Automotive Lighting
Author: Brian Noble, Automotive Aftermarket Marketing Manager
November 3, 2014
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With the changing seasons comes shorter days, foliage and colder weather. For us at SYLVANIA Automotive Lighting, this has a different meaning. The fall not only means increased headlight usage, but another staple for the year, AAPEX. Over the past 20 years, we have convened with the automotive aftermarket to network, grow and shape the future of this industry. And we’re excited to announce this year we will have a strong presence at SEMA.

In the automotive lighting industry, we anticipate the shift to LED technology will be more and more prevalent at each show. LED technology is progressing and becoming an active safety items for both the OE market and aftermarket. LEDs have been in vehicles for many years, but mainly as interior lights. Advancements in the light output of LEDs have increased dramatically over the last few years allowing for enough light to safely illuminate the front of vehicles as headlights and fog lights.

Resulting from this industry shift, we’re eager to introduce new products from our SYLVANIA ZEVOTM Automotive LED Lighting Line, offering a combination of style and performance for both interior and exterior lighting applications. At AAPEX, we’ll also showcase headlight assemblies from the all-new 2015 Ford F-150, which is the first truck to feature a full LED forward lighting system.

Aside from the advancements in LED lighting, consumer demand has driven new innovations in the SYLVANIA SilverStar® zXe series. Listening is the key driver for us in creating products that will resonate with consumers and succeed in the market. Enthusiast demand has driven us to add new products to the SYLVANIA SilverStar zXe series, which help maximize safety and visibility, all while enhancing the style and feel of vehicles.

Tune in to learn more about the new products we’ll debut. Visit our Facebook and Twitter channels for real time updates.​