United States Media: Anne Guertin(978) 750-2225 Anne.Guertin@sylvania.com
AAPEX, Las Vegas, Nov. 1, 2011 – SYLVANIA is ready to top the charts in the automotive lighting accessories category with its all new LEDriving® Solid State Lighting line for today’s enthusiast vehicle owners.
Featuring a retrofit LED (Light Emitting Diode) light source for dome, map and license plate applications as well as two daytime running light (DRL) retrofit kits, auto enthusiasts and tuners will soon be able to enhance the interior and exterior look of their vehicles with these high performance lighting products.
The SYLVANIA Cool White LEDriving light for dome, map and license plate applications will enable motorists to replace those dingy, yellow incandescent bulbs with a brighter, whiter, sharper light source. A true plug and play replacement that features a color temperature of 6,000K, the product adds a level of sophistication and style to any vehicle’s interior or license plate lighting. Available to ship to retail in December 2011, the light source allows tuners and enthusiasts to give their vehicle a unique and modern look in a simple and cost effective way.
In addition, SYLVANIA is bringing to market two daytime running light kit options under the all-new LEDriving product line – in both a light pipe and pixel design. Both models will cover a wide range of vehicle platforms and will have a dual purpose: adding a unique splash of LED onto the exterior of any vehicle, while also functioning as a position light. These kits from SYLVANIA offer water intrusion protection so motorists won’t have to worry about water damage caused by rain or car washes. Available to ship in late January 2012, these street legal DRLs will create a statement that emphasizes both style and safety.
“LED is the latest automotive lighting technology trend and it is not only transforming the overall lighting industry but has given us new flexibility in how we can incorporate it into our vehicles,” said Joe Verbanic, Marketing Manager for SYLVANIA Automotive Lighting. “You are certainly seeing it at the OE level, and now, with street legal product lines like LEDriving, it will continue to grow and present new opportunities in the automotive aftermarket.”
For more information on the Solid State Lighting line from SYLVANIA Automotive, customers and consumers can visit www.sylvania.com/auto.
About OSRAM SYLVANIA Automotive Lighting
OSRAM SYLVANIA, together with OSRAM AG, is the world leader in automotive lighting for original equipment manufacturers (OEMs) and the aftermarket. The company’s global automotive lighting division has its principal North American operations in Hillsboro, N.H., with nearly 600 employees. In addition to TS 16949, this facility has also achieved ISO 9001 and 14001 certifications. Automotive Lighting designs, develops, manufactures and markets state-of-the-art automotive light sources, including auxiliary, advanced halogen, LED and high-intensity discharge lighting for interior, exterior and forward lighting applications. More than 400 lamp types are produced for cars, trucks, and electronics in facilities throughout the U.S., Europe, and Asia. Automotive applications for OEMs are marketed under the OSRAM brand while products for the aftermarket are sold under the SYLVANIA brand.
About OSRAM SYLVANIA
OSRAM SYLVANIA is a leader in lighting solutions and services, specializing in innovative design and energy saving technology. The company sells products for homes, businesses and vehicles primarily under the SYLVANIA brand name, and also under the OSRAM brand. Headquartered in Danvers, Mass., OSRAM SYLVANIA is the North American operation of OSRAM AG, a wholly owned subsidiary of Siemens AG. For more information, visit Sylvania.com or follow us on Facebook and Twitter.
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