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Danvers, Mass., December 17, 2014 – Released today, the Discover LED Lighting survey from North American lighting leader OSRAM SYLVANIA finds nearly one third of American households surveyed have lighting issues in key areas of the home. Brightness, color and usage time are major lighting concerns in some rooms, and these issues could be easily fixed by upgrading lighting to LEDs. In fact, 90 percent of Americans surveyed that use LED lighting in their homes report high levels of satisfaction.
The Discover LED Lighting survey uncovers insights about LED light bulbs – specifically consumer adoption, behaviors and attitudes towards LED technology. The survey data reveals that there are still misconceptions about where LED lighting exists. In fact, more than half of Americans surveyed only associate LED lighting with holiday lights.
“With the phase-out of the most popular incandescent bulbs comes a new world of lighting for consumers,” said Pamela Price, retail marketing manager, OSRAM SYLVANIA. “While many consumers are not utilizing LED lighting in key areas of the home, those who do are extremely satisfied with the results. We are committed to providing a full portfolio of quality LED products to suit consumer needs in every area of the home.”
With consumer education as a top priority for OSRAM SYLVANIA, the company has launched the Discover LED Lighting campaign to help consumers learn more about the benefits of LED lighting. Through interactive infographics, videos and more, this campaign offers consumers the opportunity to learn more about LED lighting and also gives recommendations for upgrading to this new technology in every area of the home. For more information on the ways consumers can discover LED lighting, visit www.sylvania.com/Discover-LED-Lighting.
Additional findings of the 2014 OSRAM SYLVANIA Discover LED Lighting Survey include:
Consumer research trends
While we see brightness, color, and usage time surface as light bulb pain points in some rooms, for the most part, Americans aren’t researching how to fix this before heading to the store.
More than three out of four people surveyed (77%) have not researched the color of light the bulb produces.
Majority of consumers surveyed (63%) have not researched the total amount of time the bulb will last.
Three out of five consumers surveyed (61%) have not researched the brightness of the light the bulb produces.
Consumer LED light bulb usage
More than 2 in 5 Americans surveyed (41%) report that their household does not utilize LED light bulbs in the living room, kitchen, bedroom, or bathroom.
The room least likely to utilize LED light bulbs is the bathroom (52% do not use LEDs), followed by the bedroom (50% do not use LEDs), kitchen (49% do not use LEDs), and living/family room (44% do not use LEDs).
Americans who use LED light bulbs in their home report high levels of satisfaction for key lighting pain points.
Nearly all of Americans surveyed (93%) who use LED light bulbs in their home are most satisfied with the total amount of time the bulb will last.
Other areas of satisfaction include the brightness of the light the bulb produces (90%), the color of light the bulb produces (89%) and the price of the light bulb (74%).
Survey MethodologyThe survey was conducted over a three-day period in the United States during October 2014. More than one thousand Americans over the age of 18 were polled online.
About OSRAM SYLVANIA Inc.OSRAM SYLVANIA is part of OSRAM Americas, a group of OSRAM companies located in North and South America. As a leader in lighting solutions and services, specializing in innovative design and energy saving technology, the company sells products for homes, businesses and vehicles under the brand names OSRAM, Traxon, ENCELIUM and SYLVANIA. The company's portfolio covers the entire value chain of components, ranging from lamps, control units and optical semiconductors such as light-emitting diodes (LED) to luminaires, light management systems and lighting solutions. The OSRAM SYLVANIA and OSRAM Americas regional headquarters is located in Danvers, Massachusetts. For more information, visit www.osram-americas.com or follow us on Facebook and Twitter.
OSRAM is a registered trademark of OSRAM GmbH.SYLVANIA is a registered trademark of OSRAM SYLVANIA Inc.All other trademarks are those of their respective owners.
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