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OSRAM SYLVANIA Showcases OSRAM HMI® Director Series Lamps at LDI 2012
Enhanced High-Wattage Single and Double End Lamps Meet Rigorous Demands of Film, Stage and Exhibition Lighting

Las Vegas, Nv. and Danvers, Mass. (Oct. 19, 2012) – Since introducing the original HMI lamp in 1967 at the request of motion picture companies seeking a safer and improved alternative to existing light sources, OSRAM has continued to develop innovative and efficient lighting solutions for television, film and stage lighting. North American lighting leader OSRAM SYLVANIA is showcasing the newly redesigned OSRAM HMI® Director Series lamps, specifically designed to meet the demanding photography requirements of the entertainment industry, at this year’s LDI. 

Ranging from 6,000 to 24,000-watts, OSRAM HMI Director Series lamps exhibit an exceptional color rendering index of >90 along with a high luminous efficiency of up to 100 lm/W. Featuring a daylight-like color temperature of 6000K, these lamps have set the industry standard for creating realistic, naturally lit scenes where the full color spectrum can be captured correctly on film. 

All of the HMI Director Series lamps now feature more robust stems, resulting in less breakage during transport, and incorporate a round moly-foil design that more evenly distributes heat and current, providing lamp life increases on average of 25 percent. Adapting a revolutionary design based on the highly successful OSRAM XBO lamps used in cinema projectors, the double-ended HMI Director Series lamps are currently the only lamps of their kind in the industry designed with a cement-free base to improve reliability. Additionally, the new splash-resistant packaging features a handle for carrying and a reusable design that allows the lamp to be repeatedly stored and transported safely.

“OSRAM was awarded an OSCAR® in 1987 and a Primetime Emmy® Engineering Award in 2007 for the invention and ongoing improvements of the HMI lamp, and the new HMI Director Series lamps are designed to continue the prestigious OSRAM HMI legacy,” said Mark DeLorenzo, Entertainment Business Manager, OSRAM SYLVANIA. “OSRAM HMI metal halide lamps are designed for the particularly high demands of film and television lighting, where the quality of the light plays a critical role, especially in outdoor applications.” 

For more information about the OSRAM HMI Director Series product portfolio and other entertainment lighting solutions from OSRAM SYLVANIA, please go to or visit booth #715 at LDI 2012, October 19-21, 2012 at the Las Vegas Convention Center in Las Vegas, NV.


About OSRAM SYLVANIA and its North American Display/Optic division:

OSRAM SYLVANIA is a leader in lighting solutions and services, specializing in innovative design and energy saving technology. The company sells products for homes, businesses and vehicles under the OSRAM and SYLVANIA brand names. Headquartered in Danvers, Mass., OSRAM SYLVANIA is the North American operation of OSRAM AG, a wholly owned subsidiary of Siemens AG. For more information, visit or follow us on Facebook and Twitter.
OSRAM Display/Optic is a division of OSRAM AG, headquartered in Berlin, Germany. This global operating division manufactures discharge, halogen, fluorescent and incandescent lamps worldwide. Also included in the Display/Optic product offering are lampholders, LED modules, LED systems and LED luminaires. It produces innovative products to fulfill the needs of very diverse, ever changing and fast moving markets: entertainment, cinema, display, medical, semiconductor, airfield and industrial. 

Throughout the world, the Display/Optic division markets its products under the OSRAM brand name. In the North American region, OSRAM Display/Optic is a division of OSRAM SYLVANIA and is headquartered in Exeter, New Hampshire.

"This document constitutes neither an offer to sell nor a solicitation to buy or subscribe for securities. Any such offer will be made solely on the basis of the Securities Prospectus yet to be approved by the German Financial Supervisory Authority (BaFin) and published thereafter. The information legally required to be provided to investors will be contained only in the Securities Prospectus. The information contained herein is not for distribution, directly or indirectly, in or into the United States of America (including its territories and possessions of any State of the United States of America or the District of Columbia) and must not be distributed to U.S. persons (as defined in Regulation S under the U.S. Securities Act of 1933, as amended ("Securities Act")) or publications with a general circulation in the United States of America. This document is not an offer of securities for sale in the United States of America. The securities have not been and will not be registered under the Securities Act and may not be offered or sold in the United States of America absent registration or an exemption from registration under the Securities Act. The Issuer does not intend to register any portion of the offering in the United States of America or to conduct a public offering of the securities in the United States of America. This document is not an offer of securities for sale in the United Kingdom, Canada, Japan or Australia."


*OSCAR® is a registered trademark of Academy of Motion Pictures Arts and Sciences
*HMI® is a registered trademark of OSRAM AG
Photo credit: ©2012 Paul Picone Photography, Inc.