United States Media: Colleen Applebaugh (978) 750-2763 Colleen.Applebaugh@sylvania.com
Philadelphia and Danvers, Mass. (May 17, 2011) – Continuing its commitment to developing state-of-the-art LED technologies and products for today’s market, North American lighting leader OSRAM SYLVANIA has expanded its line of LEDstixx® Lighting Systems, introducing a retrofit system for linear fluorescent systems in display case lighting. The new LEDstixx Lighting System for Display Cases is energy efficient and ideally suited to highlight jewelry and merchandise in retail applications.An industry first, the LEDstixx Lighting System for Display Cases brings jewelry and merchandise to life. As directional light sources, LEDs have the ability to be precisely aimed, creating significant “sparkle” on display contents, an effect that is not attainable with diffuse light sources such as fluorescent systems. The LEDstixx Lighting System for Display Cases also eliminates glare and stray color and reduces “light spill” in display case settings, allowing for optimal showcasing of jewelry and merchandise. The LEDstixx Lighting System for Display Cases utilizes state-of-the-art narrow beam LEDs from OSRAM Opto Semiconductors, advanced binning techniques for consistent color temperature, as well as intelligent optical design to address the specific requirements of display case lighting. The LEDstixx Lighting System for Display Cases is incredibly flexible and customizable to fit a wide variety of display case sizes and applications. Available in one-foot to four-foot lengths, in six-inch increments, the LEDstixx Lighting System features fixed and flexible interconnects to ensure seamless runs and continuity around corners, as well as a quick snap mount feature for simple, easy and safe installations. The system delivers further flexibility with 75 degree angular rotation and availability in multiple output levels, making it suitable for any display application. In addition to the LEDstixx Lighting System for Display Cases, OSRAM SYLVANIA also offers a LEDstixx Lighting System for Vertical Refrigeration, available with either bi-pin or bracket mounts for easy retrofit installation for fluorescent lamps in freezer and refrigeration applications. Highly efficient, OSRAM SYLVANIA’s LEDstixx Lighting Systems offer a 50,000 hour rated life and up to 70 percent energy savings over traditional fluorescent systems. RoHS compliant and UL listed, OSRAM SYLVANIA’s LEDstixx Lighting Systems are an ideal, energy efficient solution for retailers and merchandisers. For more information about LEDstixx Lighting Systems and other sustainable lighting solutions from OSRAM SYLVANIA, please go to www.sylvania.com or visit booth # 833 at LIGHTFAIR 2011. About OSRAM SYLVANIA:OSRAM SYLVANIA is a leader in lighting solutions and specialty products that feature innovative design and energy saving technology. The company sells products for homes, businesses and vehicles primarily under the SYLVANIA brand name, and also under the OSRAM brand. Headquartered in Danvers, Mass., OSRAM SYLVANIA is the North American operation of OSRAM GmbH, a wholly owned subsidiary of Siemens AG. For more information, www.sylvania.com and follow us at www.twitter.com/sylvania. DISCLAIMER"This document constitutes neither an offer to sell nor a solicitation to buy or subscribe for securities. Any such offer will be made solely on the basis of the Securities Prospectus yet to be approved by the German Financial Supervisory Authority (BaFin) and published thereafter. The information legally required to be provided to investors will be contained only in the Securities Prospectus. The information contained herein is not for distribution, directly or indirectly, in or into the United States of America (including its territories and possessions of any State of the United States of America or the District of Columbia) and must not be distributed to U.S. persons (as defined in Regulation S under the U.S. Securities Act of 1933, as amended ("Securities Act")) or publications with a general circulation inthe United States of America. This document is not an offer of securities for sale in the United States of America. The securities have not been and will not be registered under the Securities Act and may not be offered or sold in the United States of America absent registration or an exemption from registration under the Securities Act. The Issuer does not intend to register any portion of the offering in the United States of America or to conduct a public offering of the securities in the United States of America. This document is not an offer of securities for sale in the United Kingdom, Canada, Japan or Australia."
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