Newsroom

Press Contacts

United States Media:
Colleen Applebaugh
978.750.2763
Colleen.Applebaugh@sylvania.com

 
​OSRAM SYLVANIA Strengthens Position in Two Key Growth Markets

Danvers, Mass. (October 5, 2011) – OSRAM has signed an agreement with Townsend Ventures, LLC to increase its stake in Encelium Technologies from 15 percent to 100 percent. This move will enhance the company's position in two key global growth markets, LED based technologies and Light Management Systems (LMS). Encelium is an ideal complement to OSRAM and OSRAM SYLVANIA's General Lighting portfolio of energy-efficient lighting products and solutions.

Encelium, headquartered in Teaneck, N.J., is a leading software technology development company concentrating in advanced lighting control and energy management systems for commercial and industrial buildings. Encelium employs approximately 70 people in the United States and Canada.

Encelium's expertise and distribution network will extend the already deep OSRAM and OSRAM SYLVANIA reach into the energy efficiency business and position the company for further LED expansion. After closing, Encelium will become part of the OSRAM General Lighting – LMS organization. 

"The acquisition of Encelium, and its cutting edge lighting control software for commercial buildings, is the next logical step for OSRAM in becoming one of the leading LED lighting solutions providers," said Klaus-Gunter Vennemann, CEO of General Lighting at OSRAM. "Today lighting is responsible for 20 percent of electrical energy consumption globally. In the US it accounts for more than 30 percent of the commercial building's electrical energy consumption. With an ever-increasing demand for improved energy efficiency of commercial buildings, this acquisition enables us to offer smart LMS options to our customers worldwide that provide the right light, in the right amount, at the right place, at the right time." 

LMS is a key growth market as lighting controls support the transition of standard lighting products to networked, intelligent and value-added solutions. According to a recent McKinsey study, the current global market volume for lighting systems control components is roughly estimated at 2 billion Euros. This is expected to double by 2016 and triple by 2020.

"OSRAM leadership in LED lighting solutions, from modules, luminaires and controls, to installation and maintenance services, coupled with Encelium's software technology capabilities, supports an aggressive growth strategy and further penetration into both existing and new markets," said Anthony Marano, Chief Executive Officer of Encelium.

LMS growth is largely a result of its energy saving capabilities and quality of life improvements. In instances, solutions combining highly efficient lighting products with advanced LMS structures yield energy savings up to 80 percent. In addition to energy and environmental benefits, Light Management Systems deliver quality of light that shapes the quality of life. With new ways of dimming, color control and mood enhancing lighting, the development of dynamic light possibilities are endless.

About OSRAM SYLVANIA:
OSRAM SYLVANIA is a leader in lighting solutions and specialty products that feature innovative design and energy saving technology. The company sells products for homes, businesses and vehicles primarily under the SYLVANIA brand name, and also under the OSRAM brand. Headquartered in Danvers, Mass., OSRAM SYLVANIA is the North American operation of OSRAM GmbH, a wholly owned subsidiary of Siemens AG. For more information, visit www.sylvania.com and follow us at www.twitter.com/sylvania.

DISCLAIMER:
"This document constitutes neither an offer to sell nor a solicitation to buy or subscribe for securities. Any such offer will be made solely on the basis of the Securities Prospectus yet to be approved by the German Financial Supervisory Authority (BaFin) and published thereafter. The information legally required to be provided to investors will be contained only in the Securities Prospectus. The information contained herein is not for distribution, directly or indirectly, in or into the United States of America (including its territories and possessions of any State of the United States of America or the District of Columbia) and must not be distributed to U.S. persons (as defined in Regulation S under the U.S. Securities Act of 1933, as amended ("Securities Act")) or publications with a general circulation in the United States of America. This document is not an offer of securities for sale in the United States of America. The securities have not been and will not be registered under the Securities Act and may not be offered or sold in the United States of America absent registration or an exemption from registration under the Securities Act. The Issuer does not intend to register any portion of the offering in the United States of America or to conduct a public offering of the securities in the United States of America. This document is not an offer of securities for sale in the United Kingdom, Canada, Japan or Australia."