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OSRAM SYLVANIA Introduces ULTRA iQ LED BR30 Intelligent Lamps
New Intelligent Lamps Offer Superior Control and Dimmability, Creating Unique Lighting Scenes and Providing Significant Energy Savings


Las Vegas and Danvers, Mass. (May 9, 2012) – Known for being at the forefront of designing  state-of-the-art lighting technologies, OSRAM SYLVANIA is proud to announce a new innovation in intelligent lighting – the SYLVANIA ULTRA iQ LED BR30 Intelligent lamps. Featuring energy-efficient technology and integrated dimming controls, the new lamps are an ideal solution for a variety of lighting applications including recessed down lights, wall washing and track lighting.

The integrated dimming controls use the ZigBee Light Link standard, creating a wireless control system , which allows for several outstanding features. Multiple lamps can be controlled wirelessly for quick and easy adjustments using a smartphone or tablet app. Additionally, the integrated dimming controls eliminate the issues caused by interfacing with incandescent dimmers and allows for unique lighting settings to help set customized scenes.

In addition to the intelligent dimming controls, the ULTRA LED iQ BR30 lamp provides significant energy savings over incandescent BR30 lamps. At 52 lumens per watt, the 12-watt ULTRA iQ LED lamp consumes up to 80 percent less energy than its 65-watt incandescent counterpart. And with a lamp life of 25,000 hours, the SYLVANIA ULTRA iQ LED BR30 lasts over ten times longer than traditional incandescent BR30 lamps, leading to replacement cost savings over the course of the lamp life.

“The innovation behind SYLVANIA ULTRA iQ LED BR30 is where energy savings meets intelligent lighting in an integrated way,” said Ellen Sizemore, Product Marketing Manager, OSRAM SYLVANIA. “We’re proud to launch this new lamp at Lightfair as a testament to our dedication to the future of intelligent lighting solutions.”

Product Comparison

Product Type Wattage Initial
Lumens per Watt Beam Angle CBCP Color CCT Rated Life L70 (hrs) Energy Savings
LED BR30 12 620 52 WFL 310 2700K 25,000 80%
Incandescent BR30 65 620 9 60 370 2850K 2000 -

The SYLVANIA ULTRA iQ LED BR30 lamps are RoHS-compliant, mercury and lead-free providing environmentally-preferable choices. For more information about the SYLVANIA ULTRA iQ LED BR30 Intelligent Lamps and other sustainable lighting solutions from OSRAM SYLVANIA, please go to or visit booth # 1908 at LIGHTFAIR International 2012, May 9-11, 2012 at the Las Vegas Convention Center in Las Vegas.  


OSRAM SYLVANIA is a leader in lighting solutions and services, specializing in innovative design and energy saving technology. The company sells products for homes, businesses and vehicles primarily under the SYLVANIA brand name, and also under the OSRAM brand. Headquartered in Danvers, Mass., OSRAM SYLVANIA is the North American operation of OSRAM AG, a wholly owned subsidiary of Siemens AG. For more information, visit or follow us on Facebook and Twitter.

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